Founded by Anna Casal, Maïa & Mercure is a communications strategy consulting firm supporting investment funds and their portfolio companies. We cultivate an approach that combines precision with a human touch, and accuracy with sincerity, enabling our clients to communicate effectively and with impact.
Our expertise
We make the technical and complex challenges of private equity accessible and engaging, helping clients communicate with institutional investors, partners, customers, and the public.
We have developed and structured a method, based on our experience, to bring to light the small and large stories of successful executives, investors, and entrepreneurs.
In a rapidly changing world that demands responsibility, transparency, and long-term vision, we guide decision-makers in designing and implementing authentic, relevant, and effective communication that serves their strategic ambitions.
Maïa & Mercure est un cabinet de conseil en stratégie de communication qui allie précision et humain, justesse et sincérité pour permettre aux dirigeants et aux organisations de communiquer efficacement pour atteindre leurs cibles et leurs objectifs.
Notre savoir-faire ? Une méthode éprouvée pour révéler les petites et grandes histoires de celles et ceux qui investissent et entreprennent avec succès.
Dans un monde en mutation et qui évolue à une vitesse inédite, dans un monde qui exige responsabilité, transparence et vision de long terme, nous accompagnons les dirigeants et les organisations pour penser et mettre en œuvre une communication vraie au service du développement de leur entreprise et du bien commun.
We support the entire investment fund ecosystem:
We create value at every stage of a fund’s lifecycle: by positioning it and increasing its visibility, building its identity, and reassuring its entire ecosystem.
Fundraising
- Branding & positioning
- Media amplification
- Highlighting the investment thesis
Investment Period
- Structuring timing and storytelling
- Aligning messaging
- Boosting visibility of investment announcements
Equity story
- Creating value
- Supporting portfolio companies in their communication strategy
- Preparing exit announcements
Impact & Legacy
- Long-term positioning as a thought leader
- Strengthening credibility
- Managing follow-up with Limited Partners
Our approach: tailor-made communication serving investment strategy, from fundraising to portfolio value creation.
Communication Strategy & Positioning
- Image audit and competitive benchmarking
- Brand platform
- Development and writing of the investor narrative and equity story
- Annual strategic planning for financial and institutional communication
Content Creation
- Production of relevant content tailored to target audiences (LPs, investors, regulators, companies)
- Creation of disclosure materials to make investment strategies and complex theses accessible and engaging
- Development of diverse materials optimized for maximum reach: audio (podcasts), written (reports, articles, white papers), video (interviews, reports), graphics (infographics, data visualization)
Press & Public Relations
- Media relations specialized in economics, finance, and investment
- Strategic distribution of content on social media and to key stakeholders
- Media valorization of financial operations (fundraising, acquisitions, divestments, financial results)
Sensitive Communication
- Risk audit and proactive preparation for sensitive scenarios
- Strategic support and operational responsiveness in crisis situations
- Proactive reputation and media management in sensitive contexts
- Spokesperson coaching and public speaking management
We help funds and executives develop and convey a singular and powerful perspective:
tailor-made communication serving investment strategy, from fundraising to portfolio value creation.
Thought Leadership
- Position executives as thought leaders in their industry through expert content and formats
- Promote the “thought leader” brand via targeted social media (LinkedIn) and PR strategies (op-eds, conferences, etc.)
Engaging & Connecting Your Ecosystem
- Tailor-made services to guide executives through immersive and transformative formats that stimulate strategic thinking, networking, and innovation
- Annual events: sourcing exceptional speakers, formats, and venues aligned with the fund’s philosophy
Modus operandi
A Culture of Listening:
- Actively listening to understand your challenges precisely
- Analyzing the environment rigorously to propose clear and pragmatic strategies
- Advising you to authentically express the potential and achievements of your teams and activities
A Culture of Collaboration:
- We believe in people and the power of the collective. The firm relies on a group of experts with diverse profiles, sharing a common commitment to excellence and a strong belief in the value of sincere communication.
- Maïa & Mercure.We communicate well only when we communicate truthfully.