About us

Founded by Anna Casal, Maïa & Mercure is a strategic communications consultancy. We combine precision and humanity, accuracy and sincerity to enable leaders and organizations to communicate effectively and impactfully.

Our expertise is based on a proven method to uncover the small and large stories of those who invest and succeed in their projects and companies.

In a world in flux, evolving at an unprecedented speed and demanding responsibility, transparency, and long-term vision, we support decision-makers to implement genuine communication for the benefit of their business and the common good.

Maïa & Mercure is a trusted partner. We carefully listen to you to devise relevant, effective, and original strategies. We advise you on communicating with authenticity and revealing the potential of your activity and the talents behind it. We help our clients to reach all their audiences by making accessible the most technical and complex ideas and achievements.

We believe in individual and collective strength. The firm is based on a collective of unique personalities that enrich each other and share a common culture of excellence.

Maïa & Mercure. You can only communicate well when you communicate truthfully.

Maïa & Mercure

Maïa & Mercure refers to maieutics (Socrate’s method of revealing truth) and Mercury the god of communication.

We aim to reveal what is. We make visible and communicate the potential of organizations and individuals.

Our methodology

Our work is based on a thorough image audit, in-depth and cross-sectional interviews, and extensive experience.

Operating partner

We design communication strategies that serve organizational strategies and use our experience to support leaders.

Pragmatic & intelligible

We offer an approach to genuine communication based on facts and reality. We create authentic messages to foster transparency and trust among employees and your audience.

Revealing what is

We identify the right strategic direction to reveal what makes your organization unique. We uncover talent and bring out its full potential.

Services

Communication serving business strategy based on three complementary pillars, from ideation to tangible implementation.

Communication Strategy

Brand platform
Image audit, Narrative design and writing
Annual communication planning

Content Creation

Designing and producing accurate and relevant content aligned with identified communication areas
Making complex and technical ideas and achievements accessible
Designing material to maximize the resonance of strategies: audio, written, video, graphic…

PR & Amplification

Distributing content to reach the right targets through PR and social networks
Media and Public relations

Some of our clients

Finance & Investment funds

Banque des Territoires, Caisses d’Epargne IdF, Cap Décisif/Karista, Go Capital, Inbonis Rating, ISAI, Siparex, RAISE, Round Hill Capital, Mazars, Moody’s

Think-tanks & NGOs

AFEP, Club des entrepreneurs (Association Familiale Mulliez), France is AI, Fondation pour la Recherche Médicale, Les Magnétiques, Paris Europlace

Healthcare

Braintale, French Healthcare, Incepto, Invivox, LallianSe

Energy

Primagaz, Volta, Voltalia

Our founder

Maïa & Mercure firm was founded by Anna Casal, a strategic communications advisor for over 15 years, both in France and internationally. She supports startups, think-tanks, and investment funds (PE and VC) in their communication strategy. Anna is also an author and speaker of conferences and training sessions. All her activities reflect her commitment to authentic communication and her passion for people.

Author

Anna is the author of books that share a common theme: exploring how one reveals oneself and how to best leverage one’s potential in alignment with deep aspirations.

Speaker

Anna participates in debates with rigor and authenticity and contributes to collective reflection on societal issues and public opinions.

Coaching & Training

Anna supports future professionals, organizations, and leaders through training, media training, and tailored coaching to understand communication challenges and gain autonomy.