Maïa & Mercure

We communicate well only
when we communicate truthfully

Our collective

Founded by Anna Casal, Maïa & Mercure is a communications strategy consulting firm supporting investment funds and their portfolio companies. We cultivate an approach that combines precision with a human touch, and accuracy with sincerity, enabling our clients to communicate effectively and with impact.

Our expertise

We make the technical and complex challenges of private equity accessible and engaging, helping clients communicate with institutional investors, partners, customers, and the public.
We have developed and structured a method, based on our experience, to bring to light the small and large stories of successful executives, investors, and entrepreneurs. In a rapidly changing world that demands responsibility, transparency, and long-term vision, we guide decision-makers in designing and implementing authentic, relevant, and effective communication that serves their strategic ambitions.

We support the entire investment fund ecosystem:

We create value at every stage of a fund’s lifecycle: by positioning it and increasing its visibility, building its identity, and reassuring its entire ecosystem.

  • Branding & positioning
  • Media amplification
  • Highlighting the investment thesis

  • Structuring timing and storytelling
  • Aligning messaging
  • Boosting visibility of investment announcements

  • Creating value
  • Supporting portfolio companies in their communication strategy
  • Preparing exit announcements

  • Long-term positioning as a thought leader
  • Strengthening credibility
  • Managing follow-up with Limited Partners

Our approach: tailor-made communication serving investment strategy, from fundraising to portfolio value creation.

  • Image audit and competitive benchmarking
  • Brand platform
  • Development and writing of the investor narrative and equity story
  • Annual strategic planning for financial and institutional communication

  • Production of relevant content tailored to target audiences (LPs, investors, regulators, companies)
  • Creation of disclosure materials to make investment strategies and complex theses accessible and engaging
  • Development of diverse materials optimized for maximum reach: audio (podcasts), written (reports, articles, white papers), video (interviews, reports), graphics (infographics, data visualization)

  • Media relations specialized in economics, finance, and investment
  • Strategic distribution of content on social media and to key stakeholders
  • Media valorization of financial operations (fundraising, acquisitions, divestments, financial results)

  • Risk audit and proactive preparation for sensitive scenarios
  • Strategic support and operational responsiveness in crisis situations
  • Proactive reputation and media management in sensitive contexts
  • Spokesperson coaching and public speaking management

We support funds and executives in developing and sharing a distinctive and impactful voice:

Tailored communication serving investment strategy, from fundraising to portfolio value enhancement.

  • Position executives as thought leaders in their industry through expert content and formats
  • Promote the “thought leader” brand via targeted social media (LinkedIn) and PR strategies (op-eds, conferences, etc.)

  • Tailor-made services to guide executives through immersive and transformative formats that stimulate strategic thinking, networking, and innovation
  • Annual events: sourcing exceptional speakers, formats, and venues aligned with the fund’s philosophy

Modus operandi

In a rapidly changing world that demands responsibility, transparency, and long-term vision, we support decision-makers in designing and implementing authentic, relevant, and effective communication strategies aligned with their ambitions.

A Culture of Listening:

  • Actively listening to understand your challenges precisely
  • Analyzing the environment rigorously to propose clear and pragmatic strategies

A Collective Mindset:

  • We believe in people and the power of the collective. The firm relies on a group of experts with diverse profiles, sharing a common commitment to excellence and a strong belief in the value of sincere communication.
  • Maïa & Mercure. We communicate well only when we communicate truthfully.